I'm probably way too agitated to read this properly, but the W3C Web Advertising Business Group "Cross-Browser Anonymous Conversion Reporting" thing reads something like "we're replacing third party cookies with a machanism outside of the user's view that's also synched across devices"?
Yeah, thanks. But no.
Overall this seems like a boon to advertisers, especially large corporations like FB and Google who stand to gain even more control over the Ads market.
But I'm seeing no benefit at all for the end user.
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